Review / Joik Soy Wax Scented Candles

Tuesday, 5 December 2017

When the temperature starts to drop and the evenings get darker, most of us gravitate towards things that make us feel warm, cosy and comforted. Autumn and winter can be a dark and dreary time of year and, depending on where you live and what your daily routine is like, you may struggle to get a good look at the sun for days or even weeks at a time. I know back when I was working earlier hours this time last year, I’d leave the house before the sun rose and be back after it set, with no time left to actually enjoy the daylight and soak in the fleeting rays of winter sunshine.

I know plenty of other people who enjoy all things hygge and love a good candle at any time of year, but the thought to light one doesn’t usually cross my mind until the seasons start to shift. Most of my favourite scents are spiced, cold weather fragrances, and I tend to find candles more enjoyable when you get to see the soft, flickering candlelight dancing in the darkness of a chilly winter’s evening.

I’m not much a connoisseur of scented candles, but I’d heard about Estonian brand Joik’s candles before and had been on the hunt for some more natural alternatives to more commonly found paraffin candles. They fit the bill pretty nicely – they’re made of soy wax, and promise high quality and a lasting, true fragrance that can be difficult to find in many natural candle brands. They come in a range of delightful scents, and of course the ones that called out to me were Cinnamon Bun* and Gingerbread*.

I could smell these candles as soon as I opened the package they arrived in, and long before I decided to burn them they added a spicy, cinnamon sweetness to the room I’d left them in. Although both carry a festive spice to them, Cinnamon Bun has a much sweeter scent than Gingerbread, and smells nearly identical to a freshly baked cinnamon bun smothered in sticky, vanilla icing. It isn’t overbearingly sickly in the slightest (in fact, it smells delicious and as if I’d been baking without any of the effort) but it may not be suited to those who don’t enjoy food-based, sweet scented candles. Gingerbread is also delectable, but is a slightly more ‘mature’ smell with notes of cardamom, clove, ginger and the like, and is perfect for the holiday season.  I’ve been burning this throughout December so far, and it was a wonderful addition to the evening we put up our Christmas tree.

Both candles fill my home with fragrance when lit, and can be noticed as soon as you open the front door. Even when left to rest for days on end, they still give the room a subtle but welcoming sweet, spicy smell. These are advertised to burn for around 30 hours when used as recommended, and so far even after regular use the wick hasn’t burned down particularly far in mine. Each candle is £13.50 from, which is comparable to mainstream brands like Yankee Candle and cheaper than many other natural, soy wax-based brands. Even if that does seem like a high price tag, these make perfect luxury gifts and come in a variety of different fragrances for all occasion. Spiced smells may not be your cup of tea, but they also have many different floral, fruity, sensual, fresh and other smells from hot chocolate to strawberries and wine to ones inspired and named after cities and moments.

What are your favourite kinds of candle to burn at this time of year?

* This review is not sponsored and has not been paid for, however the product was sent to me free of charge. All views and opinions expressed are my own.


  1. Wonderful and well written review, I’ve seen this brand on LoveLula before, and it’s always intrigued me too. The JOIK bath truffles look particularly tempting. I don’t buy many candles, but these scents sound pretty incredible, and the packaging is so chic. :-) xx

    Helen | Helen’s Fashion, Beauty & Lifestyle Blog

    1. Thanks Helen! I've tried the lavender bath truffles so I can vouch for them being lovely, they're just one of those things that requires a clean-up crew after your bath to scrub all the oils away! 😂

  2. I love their Hot Chocolate one. It's pretty mouthwatering. Current favs include St Eval's Sea Salt and M Botanicals Rose Oud.

    1. That sounds utterly delicious! I've never heard of a sea salt scented candle before, I bet that smells lovely!


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